Privacy Policy

Bruce's Jewels Privacy Policy

This Privacy Policy describes how Bruce's Jewels (the “Site” or “we”) collects, uses and discloses your personal information when you visit the Site or make a purchase.

Collection of Personal Information
When you visit the Site, we collect certain information about your device, your interactions with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer service. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the following) as “Personal Information.” See the list below for more details on what Personal Information we collect and why.

Device Information
- Examples of Personal Information collected: web browser version, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
- Purpose of Collection: To accurately load the Site for you and to conduct analytics on Site usage in order to optimize the Site.
- Source of Collection: Collected automatically when you visit our Site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for a Business Purpose: Shared with our processor Shopify.

Order Information
- Examples of Personal Information Collected: Name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number).
- Purpose of Collection: To provide you with products or services to fulfill our contract with you, process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, monitor our orders for potential risk or fraud, and, when in accordance with the preferences you have communicated to us, provide you with information or advertising relating to our products or services.
- Source of Collection: Collected from you.
- Disclosure for a Business Purpose: Shared with our processor Shopify.

Customer Support Information
- Examples of Personal Information Collected:
- Purpose of Collection: To provide customer support.
- Source of Collection: Collected from you.
- Disclosure for a Business Purpose:

MINORS
The Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and you believe your child has provided us with personal information, please contact us at the address below to request its removal.

Sharing Personal Information
We share your Personal Information with service providers to help us deliver our services and fulfill our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIORAL-BASED ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We share information about your use of the Site, your purchases, and your interaction with our ads on other sites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may, depending on your location, opt out of).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:
[INCLUDE OPT-OUT LINKS FOR SERVICES YOU ARE USING. COMMON LINKS ARE:
- FACEBOOK - https://www.facebook.com/settings/?tab=ads
- GOOGLE - https://www.google.com/settings/ads/anonymous
- BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads].

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

Use of Personal Information
We use your personal information to provide our services, including: listing products for sale, processing payments, shipping and fulfilling your order, and keeping you informed about new products, services, and offers.

LEGAL BASIS
Under the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information based on the following legal bases:
- Your consent;
- The performance of the contract between you and the Site;
- Compliance with our legal obligations;
- To protect your vital interests;
- To carry out a task carried out in the public interest;
- For our legitimate interests, which are not overridden by your fundamental rights and freedoms.

RETENTION
When you place an order through the Site, we retain your Personal Information for our administration unless and until you ask us to delete this information. For more information about your rights to erasure, see the 'Your rights' section below.

AUTOMATED DECISIONS
If you are an EEA resident, you have the right to object to processing that is based solely on automated decision-making (including profiling), where that decision has a legal effect on you or similarly significantly affects you.

We use fully automated decisions that have legal or similarly significant consequences using customer data.
Our processor Shopify uses limited automated decisions to prevent fraud that do not have legal or similarly significant consequences for you.

Services that contain elements of automated decision making include:
- Temporary blacklist of IP addresses associated with repeatedly failed transactions. This blacklist lasts for a few hours.
- Temporary blacklist of credit cards linked to declined IP addresses. This list lasts for a few days.

Sale of Personal Information
Our Site does not sell Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).

GDPR
If you are a resident of the EEA, you have the right to access the Personal Information we maintain about you, to transfer it to a new service, and to request that your Personal Information be corrected, updated, or deleted. If you would like to exercise these rights, please contact us using the contact information below. Your personal information is initially processed in Ireland and subsequently transferred for storage and further processing in countries outside of Europe, including Canada and the United States. For more information on how data transfers comply with the GDPR, please see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA
If you are a California resident, you have the right to access the Personal Information we maintain about you (also known as the “Right to Know”), to transfer it to a new service, and to request that your Personal Information be corrected, updated, or deleted. If you would like to exercise these rights, please contact us using the contact information below.
If you would like to designate an agent to make such requests on your behalf, please contact us at the address below.

Cookies
A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use different types of cookies, including functional, performance, advertising, and social media or content cookies. Cookies improve your browsing experience by remembering your actions and preferences (such as log-in and region selection). This means you don’t have to re-enter this information every time you return to the site or browse from one page to another. Cookies also provide information about how people use the website, such as whether it’s their first time here or if they are a repeat visitor.
We use the following cookies to optimize your experience on our site and provide our services.

STORE-RELATED COOKIES
Name Function
_ab Used in connection with admin login.
_secure_session_id Used in connection with store navigation.
cart Used in connection with cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
secret Used in connection with checkout.
secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.
shopify_u Used to help update customer information.

REPORTING & ANALYSIS
Name Function
_tracking_consent Tracking preferences.
landing_page Tracks landing pages
_orig_referrer Tracks landing pages
_s Shopify analytics.
_shopify_fs Shopify analytics.
Shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics related to marketing and referrals.
_shopify_sa_t Shopify analytics related to marketing and referrals.
_shopify_y Shopify Analytics.